Tag, We‘re All It
来源:百度文库 编辑:神马文学网 时间:2024/04/29 09:39:33
FEBRUARY 7, 2007
Once upon a time, the Internet had no librarian. Now it‘s everyone‘s job.
Amateur videos, blogs and podcasts are categorized not only by their creators, but also by anyone who cares to save the content and tag it. This tagging, both by the original content creators and by those who use tagging systems such asdel.icio.us, is both a search and a social function, according to a new report by thePew Internet & American Life Project.
"Millions and millions of people are saying, in public, what they think pages and images are about. That‘s crucial information that we can use to pull together new ideas and information across the endless sea we‘ve created for ourselves," said David Weinberger, the author of the Pew report.
And who are these millions and millions of people? As with most new things online, the early adopters tend to be young, educated broadband users with high incomes.
Perhaps nowhere is the importance of commenting on user-generated content as great as it is with video. User-generated Super Bowl ads are only the most visible example of how far such video can go; online, it is the push of amateur evangelists that propels video into meme territory. Appending "funny," "sexy" and other tags to videos can bring additional viewers via tag searches.
The trend toward user-generated video is expected to rise: 55% of online video content will be user-generated by 2010, up from 47% in 2006, according to a January 2007 report byScreen Digest.
The viral marketing possibilities for user-generated video are not lost on marketers. According to theAmerican Advertising Federation, 19% of US advertisers had advertised on a user-generated content site as of June 2006. And an additional 14% planned such advertising in the coming year.
David Hallerman, author of eMarketer‘s recentInternet Video: Advertising Experiments and Exploding Content report, notes that consumer-generated content has been the platform for ad-supported video before.
"Think America‘s Funniest Home Videos," said Mr. Hallerman. "Not only the video content but ads themselves are increasingly consumer-generated, a pastiche of parody, cobbled together lampoons built around real commercials mixed with homemade clips and contests initiated by the marketers themselves."
When it comes to spreading the word about online video, however, not all tagging is born of good intent. Many user-uploaded videos on YouTube contain tags for things that are not in the video at all ("Nintendo Wii" is one benign example), in an effort to promote less-than-stellar content or spam.
Once upon a time, the Internet had no librarian. Now it‘s everyone‘s job.
Amateur videos, blogs and podcasts are categorized not only by their creators, but also by anyone who cares to save the content and tag it. This tagging, both by the original content creators and by those who use tagging systems such asdel.icio.us, is both a search and a social function, according to a new report by thePew Internet & American Life Project.
"Millions and millions of people are saying, in public, what they think pages and images are about. That‘s crucial information that we can use to pull together new ideas and information across the endless sea we‘ve created for ourselves," said David Weinberger, the author of the Pew report.
And who are these millions and millions of people? As with most new things online, the early adopters tend to be young, educated broadband users with high incomes.
Perhaps nowhere is the importance of commenting on user-generated content as great as it is with video. User-generated Super Bowl ads are only the most visible example of how far such video can go; online, it is the push of amateur evangelists that propels video into meme territory. Appending "funny," "sexy" and other tags to videos can bring additional viewers via tag searches.
The trend toward user-generated video is expected to rise: 55% of online video content will be user-generated by 2010, up from 47% in 2006, according to a January 2007 report byScreen Digest.
The viral marketing possibilities for user-generated video are not lost on marketers. According to theAmerican Advertising Federation, 19% of US advertisers had advertised on a user-generated content site as of June 2006. And an additional 14% planned such advertising in the coming year.
David Hallerman, author of eMarketer‘s recentInternet Video: Advertising Experiments and Exploding Content report, notes that consumer-generated content has been the platform for ad-supported video before.
"Think America‘s Funniest Home Videos," said Mr. Hallerman. "Not only the video content but ads themselves are increasingly consumer-generated, a pastiche of parody, cobbled together lampoons built around real commercials mixed with homemade clips and contests initiated by the marketers themselves."
When it comes to spreading the word about online video, however, not all tagging is born of good intent. Many user-uploaded videos on YouTube contain tags for things that are not in the video at all ("Nintendo Wii" is one benign example), in an effort to promote less-than-stellar content or spam.
Tag, We‘re All It
Because we‘re worth it
【醉人旋律】让人沉醉的歌——We're All Beautiful
ScienceDaily: We‘re Sorry This Is Late ... We Really Meant To Post It Sooner: Research Into Procrast
We fully recommend to all WoW players
We all have our crosses to bear
We all have our cross to bear
the winner takes it all
双语阅读:We're Just Beginning 一切刚开始
双语阅读:We're Just Beginning 一切刚开始
The Economy, Politics, Europe: Why We're Stuc...
we can make it to order
Bring It all Back 找回自己
Bring It all Back 找回自己
tag
tag
5 Ways We're Diminishing Learning by Assuming Face-to-Face Instruction Is Best
#re
#re
#re
Google PageRank: What Do We Know About It? | ...
It's all about personality美国的“新闻联播”长啥样儿?
DLNA for media streamers--what does it all me...
tag tag tag 啦啦啦