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Search engine optimization, also known as SEO, is one of the yourmost important tools for generating traffic to promote your website.SEO enables you to create organic avenues of traffic to your website,reduce your advertising costs, and increasing your conversions. One ofthe key aspects of search engine optimization is keyword density, aquantitative measurement that every major search engine takes intoaccount when assigning page rank.

While Yahoo! and Google and also take other factors into account, noaspect of your web pages is more important to their ranking thankeyword density. What is keyword density It’s a simple percentage ofthe total words on a page that are keywords. Keyword density thatproduces high page rankings is generated by a small selection of highlysearched keywords that do not have high competition. For the mostfrequently searched keywords, as many as 100,000 sites will be vyingfor position. Frequently searched keywords can bring you high pagerankings, but they demand longer-term commitments and more resources.

Every site has to have enough text to allow for appropriately lowkeyword density. Unlike the standards of the 1990s, modern searchalgorithms penalize sites, and sometimes penalize them severely, forcramming too many search terms, or even words that look like searchterms, into too little text. Your content has to be long enough todilute keyword density, but concise enough to captivate your visitors.This also means it is not possible to put every screen shot or imageyou might happen to have, no matter how attractive they are, on everypage. The search engines have no way to index images. Words, notimages, drive SEO. That is why every website designer has to give everysite multiple pages with text that can be optimized.

The next step in integrating web design and SEO is to tag all eachimage on the site with the “alt” tag in HTML. Every image has to havethis tag. The “alt” tag enables to instruct the web browser as to whichtext will pop up when visitors run their mouse over your image. Everyimage also requires an SEO-friendly title. For instance if your site isabout sunning on the beach in Aruba, and you want to use a photo of abeach on your page, a name like aruba.beach.wow.jpg isfar moreeffective than an name like 477876arub9wow.jpg. Keywords in your tagsbecome keywords for your pages. Just take care not make your pages tookeyword-dense with image names, either.

Another vital step in search engine optimization is linking thevarious pages of your site. Visitors always appreciate internalnavigation. The search engines also appreciate internal navigation,because internal links are places you can insert keywords that identifyyour pages. For instance, if you have a page called “White SandBeaches” you can link to that page from every other page in your sitewith a link entitled “White Sand Beaches.” This way you not only tellall search engines have created a page, but you tell the search engineswhat the page is about.

The ultimate rule for integrating page design and SEO Keep itsimple! Use flash only sparingly. Shun excessive images. Avoid complexdesign. Paying attention to these important rules will boost yourfreedom to do SEO. You don’t have to make your website anything otherthan attractive, you just need to do more with less.

Always take care that the search engines do not mistake your contentfor spam. Beyond keeping within the 7% limit, your respect for yourreaders and your providing genuinely content will make all thedifference in how well your site will perform.

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How You Can Integrate Web Design and SEO