神马文学网Louis Vuitton Ads Banned for Implying That Bags Are Hand-Stitched
来源：百度文库 编辑：神马文学网 时间：2024/04/28 16:27:39
Louis Vuitton has been ordered to sack two of its latest ads over claims that they mislead customers into believing that the hot handbags are hand-stitched.
One offending advertisement features a Cate Blanchett look-alike sewing the handle of a handbag, with the text, "The seamstress with linen thread and beeswax. A needle, linen thread, beeswax, and infinite patience protect each over-stitch from humidity and the passage of time."
The other ad shows a woman making a wallet, with the questions, "What secret little gestures do our craftsmen discretely pass on? How do we blend innate skill and inherent prowess?"
According to the Daily Mail, the Advertising Standards Agency received complaints that the ads were misleading, so it challenged the folks at Louis Vuitton, who confessed that sewing machines were used to make their pricey purses because they made items "more secure and [were] necessary for strength, accuracy, and durability."
Louis Vuitton -- whose bags can cost up to $45,000 -- added that its artisans were trained over many years and that the models featured in the ads were instructed on how to pose by experts.
The ASA, however, found the venerable French line in breach of the truthfulness clause, saying that consumers would interpret the images of the women in the ads to mean that Louis Vuitton's bags were hand-stitched and their wallets handcrafted.
'Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading," the ASA stated. As a result, the ads were banned and ordered not to be used again.
While StyleList isn't a fan of anything that fools shoppers, at least these Louis Vuitton promos would explain those months-long waiting lists!
In similar news, read about another ad that was banned earlier this year.
One offending advertisement features a Cate Blanchett look-alike sewing the handle of a handbag, with the text, "The seamstress with linen thread and beeswax. A needle, linen thread, beeswax, and infinite patience protect each over-stitch from humidity and the passage of time."
The other ad shows a woman making a wallet, with the questions, "What secret little gestures do our craftsmen discretely pass on? How do we blend innate skill and inherent prowess?"
According to the Daily Mail, the Advertising Standards Agency received complaints that the ads were misleading, so it challenged the folks at Louis Vuitton, who confessed that sewing machines were used to make their pricey purses because they made items "more secure and [were] necessary for strength, accuracy, and durability."
Louis Vuitton -- whose bags can cost up to $45,000 -- added that its artisans were trained over many years and that the models featured in the ads were instructed on how to pose by experts.
The ASA, however, found the venerable French line in breach of the truthfulness clause, saying that consumers would interpret the images of the women in the ads to mean that Louis Vuitton's bags were hand-stitched and their wallets handcrafted.
'Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading," the ASA stated. As a result, the ads were banned and ordered not to be used again.
While StyleList isn't a fan of anything that fools shoppers, at least these Louis Vuitton promos would explain those months-long waiting lists!
In similar news, read about another ad that was banned earlier this year.
Louis Vuitton Ads Banned for Implying That Bags Are Hand-Stitched
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