携手共度经济危机 - 利用Quantcast.com对美国市场作两个方面分析

利用Quantcast.com对美国市场作两个方面分析    
开卷有益，一起分享网络带给外贸人的好处， 本文的主题：利用Quantcast.com对美国市场作两个方面分析。

1。 哪些b2b网站拥有更多的美国访问者？其中简单说明该站点提供的一些独特访问者分析

2。 哪些网站在美国拥有更多的访问者？


以下是从 http://www.yanyuelong.com/archives/155 阅读到的:

挖掘网站访问者的数据对于营销来说至关重要，今天yanyuelong发现了一个网站Quantcast，可以免费查看用户的性别、年龄、所在位置、企业信息、收入、教育等重要数据。

（www.Quantcast.com）

例如，我输入answers.com，可以查看很多访问者的详细信息，比如下面的性别、年龄、种族、教育和收入等。

如何发现这些信息，是我好奇的，与Alexa等样本取样不同，Quantcast使用特殊的方式来通过Cookies获得数据，这个白皮书详细解释了方法。对我们来说不足之处在于，Quantcast的数据还是主要在美国方面，没有全球的。希望中国能够出现类似的网站。


根据上述信息，访问了该站，觉得很有意思，也对外贸人在选择网站做海外推广的时候有些参考价值。


福步外贸论坛强调一点，该网站出现的数据是美国用户的数据，而并非全球的用户。


1。 哪些b2b网站拥有更多的美国访问者？

首先来看看福步的情况。

http://www.quantcast.com/fobshanghai.com

从它的统计中，有趣的数据为：
1。每月有2200美国用户访问福步
2。男女比率：59% ：41%
3。年龄分布：成年人居多
4。人群分布：亚裔人最多
5。没有儿童用户
6。工薪阶层居多
7。高学历用户很多



现在来看看一些b2b网站的，请注意页面在右侧列出了alexa的类似功能，“用户同时也访问的网站”，“用户找到该网站的关键字”

a.  阿里巴巴 http://www.quantcast.com/alibaba.com
b. 环球资源 http://www.quantcast.com/globalsources.com




2。 哪些网站在美国拥有更多的访问者？

http://www.quantcast.com/top-sites-1

1.  www.google.com  137M+ U.S. monthly people. The site attracts a more affluent, more educated audience.
2.  www.yahoo.com  128M+ U.S. monthly people. The site appeals to a more educated crowd.
3.  www.live.com  93M+ U.S. monthly people. The site appeals to a more educated crowd.
4.  www.msn.com  89M+ U.S. monthly people. The site caters to a adult, more educated audience.
5.  www.aol.com  79M+ U.S. monthly people. The site caters to a very slightly female biased, younger crowd.
6.  www.youtube.com  73M+ U.S. monthly people. The site appeals to a more youthful following.
7.  www.myspace.com  72M+ U.S. monthly people. The site is popular among a more female, teen and young adult audience.
8.  www.wikipedia.org  67M+ U.S. monthly people. The site is popular among a more educated, younger audience.
9.  www.ebay.com  65M+ U.S. monthly people. The site appeals to a adult, fairly wealthy audience.
10.  www.microsoft.com  63M+ U.S. monthly people. The site attracts a skewing older audience.
11.  www.mapquest.com  51M+ U.S. monthly people. The site appeals to a slightly female slanted, more educated, more affluent group.
12.  www.amazon.com  49M+ U.S. monthly people. The site appeals to a more educated following.
13.  www.blogspot.com  44M+ U.S. monthly people. The site attracts a more educated following.
14.  www.about.com  44M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
15.  www.facebook.com  40M+ U.S. monthly people. The site appeals to a more affluent, teen and young adult, very slightly female biased following.
16.  www.craigslist.org  40M+ U.S. monthly people. The site attracts a very slightly male biased, fairly wealthy audience.
17.  www.photobucket.com  36M+ U.S. monthly people. The site appeals to a slightly more female than male, teen audience.
18.  www.ask.com  35M+ U.S. monthly people. The site appeals to a younger, slightly more female than male following.
19.  www.information.com  34M+ U.S. monthly people. The site is popular among a slightly female slanted crowd.
20.  www.go.com  33M+ U.S. monthly people. The site appeals to a more affluent group.
21.  www.comcast.net  30M+ U.S. monthly people. The site appeals to a more affluent, skewing older, very slightly female biased audience.
22.  www.adobe.com  29M+ U.S. monthly people. The site attracts a slightly female slanted, skewing older audience.
23.  www.walmart.com  28M+ U.S. monthly people. The site caters to a very slightly female biased audience.
24.  www.blogger.com  28M+ U.S. monthly people. The site caters to a more educated, young adult audience.
25.  www.paypal.com  28M+ U.S. monthly people. The site caters to a adult, fairly wealthy audience.
26.  www.nbcolympics.com  27M+ U.S. monthly people. The site attracts a fairly wealthy, more educated, very slightly male biased crowd.
27.  www.windows.com  27M+ U.S. monthly people. The site attracts a skewing older following.  www.
28.  www.cnn.com  26M+ U.S. monthly people. The site attracts a more educated, very slightly male biased, fairly wealthy audience.
29.  www.wordpress.com  26M+ U.S. monthly people. The site is popular among a youthful crowd.
30.  www.answers.com  25M+ U.S. monthly people. The site appeals to a more youthful, more educated following.
31.  www.target.com  24M+ U.S. monthly people. The site appeals to a somewhat female audience.
32.  www.att.com  23M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
33.  www.imdb.com  23M+ U.S. monthly people.
34.  www.flickr.com  22M+ U.S. monthly people. The site appeals to a slightly male slanted audience.
35.  www.bizrate.com  22M+ U.S. monthly people. The site caters to a skewing older, more affluent audience.
36.  www.geocities.com  22M+ U.S. monthly people.
37.  www.yellowpages.com  20M+ U.S. monthly people. The site attracts a adult, rather female following.
38.  www.whitepages.com  20M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased following.
39.  www.bankofamerica.com  19M+ U.S. monthly people. The site attracts a adult, more affluent, more educated crowd.
40.  www.weather.com  18M+ U.S. monthly people. The site attracts a fairly wealthy, adult, more educated audience.
41.  www.apple.com  16M+ U.S. monthly people. The site appeals to a younger, fairly wealthy, very slightly female biased group.
42.  www.nextag.com  16M+ U.S. monthly people. The site is popular among a more affluent, more educated, skewing older audience.
43.  www.smileycentral.com  15M+ U.S. monthly people. The site is popular among a younger, more female following.
44.  www.classmates.com  15M+ U.S. monthly people. The site is popular among a slightly more female than male, skewing older group.
45.  www.nytimes.com  15M+ U.S. monthly people. The site appeals to a skewing older, fairly wealthy, very slightly male biased, more educated audience.
46.  www.circuitcity.com  15M+ U.S. monthly people. The site appeals to a very slightly male biased audience.
47.  www.careerbuilder.com  15M+ U.S. monthly people. The site is popular among a slightly female slanted group.
48.  www.webmd.com  15M+ U.S. monthly people. The site attracts a skewing older, more female audience.
49.  www.shopzilla.com  15M+ U.S. monthly people. The site appeals to a skewing older, slightly female slanted crowd.
50.  www.chase.com  14M+ U.S. monthly people. The site attracts a adult, slightly female slanted, more affluent, more educated audience.
51.  www.youporn.com  14M+ U.S. monthly people. The site caters to a primarily male, more youthful audience.
52.  www.bestbuy.com  14M+ U.S. monthly people.
53.  www.download.com  14M+ U.S. monthly people. The site is popular among a very slightly male biased audience.
54.  www.usps.com  13M+ U.S. monthly people. The site caters to a adult, more educated following.
55.  www.netflix.com  13M+ U.S. monthly people. The site caters to a adult, very slightly female biased, more educated audience.
56.  www.verizonwireless.com  13M+ U.S. monthly people. The site is popular among a slightly female slanted, fairly wealthy crowd.
57.  www.ehow.com  13M+ U.S. monthly people. The site attracts a slightly more female than male audience.
58.  www.monster.com  13M+ U.S. monthly people. The site caters to a very slightly female biased following.
59.  www.comcast.com  13M+ U.S. monthly people. The site is popular among a adult, slightly female slanted, fairly wealthy audience.
60.  www.addresses.com  13M+ U.S. monthly people. The site appeals to a very slightly female biased, skewing older audience.
61.  www.webcrawler.com  13M+ U.S. monthly people.
62.  www.tripod.com  13M+ U.S. monthly people.
63.  www.wellsfargo.com  13M+ U.S. monthly people. The site appeals to a slightly female slanted crowd.
64.  www.capitalone.com  13M+ U.S. monthly people. The site is popular among a very slightly female biased, adult audience.
65.  www.autotrader.com  12M+ U.S. monthly people. The site attracts a fairly wealthy, slightly male slanted audience.
66.  www.dealtime.com  12M+ U.S. monthly people. The site is popular among a skewing older following.
67.  www.expedia.com  12M+ U.S. monthly people. The site caters to a more affluent, very slightly female biased, more educated, skewing older audience.
68.  www.snap.com  12M+ U.S. monthly people. The site caters to a more youthful following.
69.  www.mywebsearch.com  12M+ U.S. monthly people. The site appeals to a largely female audience.
70.  www.nih.gov  12M+ U.S. monthly people. The site appeals to a more educated, skewing older, somewhat female audience.
71.  www.evite.com  11M+ U.S. monthly people. The site caters to a highly educated, somewhat wealthy, very slightly female biased, young adult group.
72.  www.irs.gov  11M+ U.S. monthly people. The site caters to a skewing older, more educated, slightly more female than male following.
73.  www.hp.com  11M+ U.S. monthly people. The site attracts a skewing older audience.
74.  www.ups.com  11M+ U.S. monthly people. The site is popular among a adult, more affluent following.
75.  www.pronto.com  11M+ U.S. monthly people. The site appeals to a skewing older group.
76.  www.people.com  11M+ U.S. monthly people. The site caters to a more affluent, slightly female slanted, adult audience.
77.  www.dell.com  11M+ U.S. monthly people. The site is popular among a skewing older, more educated audience.
78.  www.reunion.com  11M+ U.S. monthly people. The site attracts a rather female, skewing older audience.
79.  www.yahoo.net  11M+ U.S. monthly people. The site attracts a more educated, more affluent, adult audience.
80.  www.ticketmaster.com  11M+ U.S. monthly people. The site attracts a slightly female slanted, more affluent following.
81.  www.jcpenney.com  10M+ U.S. monthly people. The site appeals to a primarily female, skewing older following.
82.  www.digg.com  10M+ U.S. monthly people. The site appeals to a more male audience.
83.  www.mlb.com  10M+ U.S. monthly people. The site caters to a slightly male slanted, more affluent group.
84.  www.ign.com  10.0M+ U.S. monthly people. The site appeals to a teen following.
85.  www.citysearch.com  9.9M+ U.S. monthly people. The site is popular among a slightly more female than male, fairly wealthy, adult, more educated audience.
86.  www.nbc.com  9.9M+ U.S. monthly people. The site caters to a slightly female slanted crowd.
87.  www.local.com  9.9M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased audience.
88.  www.yelp.com  9.8M+ U.S. monthly people. The site appeals to a young adult, more educated, more affluent, slightly more female than male audience.
89.  www.typepad.com  9.8M+ U.S. monthly people. The site caters to a more educated, more affluent audience.
90.  www.tripadvisor.com  9.8M+ U.S. monthly people. The site appeals to a slightly more female than male, more affluent, skewing older, more educated audience.
91.  www.fandango.com  9.7M+ U.S. monthly people. The site attracts a younger, more affluent, very slightly female biased following.
92.  www.verizon.com  9.6M+ U.S. monthly people. The site appeals to a adult, very slightly female biased following.
93.  www.smarter.com  9.5M+ U.S. monthly people. The site caters to a slightly more female than male, 50+ audience.
94.  www.superpages.com  9.5M+ U.S. monthly people. The site attracts a fairly wealthy, slightly more female than male, adult crowd.
95.  www.ezinearticles.com  9.4M+ U.S. monthly people.
96.  www.symantec.com  9.4M+ U.S. monthly people. The site caters to a skewing older crowd.
97.  www.foxnews.com  9.4M+ U.S. monthly people. The site is popular among a fairly wealthy, more educated, slightly more male than female, skewing older audience.
98.  www.overstock.com  9.4M+ U.S. monthly people. The site attracts a rather female, more affluent, skewing older following.
99.  www.rr.com  9.3M+ U.S. monthly people. The site caters to a slightly female slanted, skewing older, fairly wealthy following.
100.  www.metacafe.com  9.3M+ U.S. monthly people. The site appeals to a younger, more male audience.


小结:  该网站只是从它的角度去分析网络访问情况, 我们只可以用来做参考一下, 福步外贸论坛更愿意带给大家的是一些新的思路,新的方法,而不希望大家受一种工具的束缚.欢迎大家一起来分享你的感受.