神马文学网Home Networking Going Mainstream
来源：百度文库 编辑：神马文学网 时间：2024/04/28 03:53:24
FEBRUARY 21, 2007
Now that your CDs are in your PC, how do you listen to them in the living room?
You need a home network.
When you set up your media, lighting and other controls for use by remote from any room, you won‘t be alone. Nearly a third of all US households will have an entertainment network by 2010, according to a July 2006 study byParks Associates.
New data fromHarris Interactive show that 39% of US adults already have a home network of some sort, although many of these are WiFi networks designed to let laptops access the Internet wirelessly on a shared household connection.
Now it‘s just a matter of sending media over those wireless connections, which is exactly what Apple wants to do with its soon-to-debut AppleTV device.
Besides widespread current home network usage, Harris also found that those who already have home networks want to improve them.
According to the Harris survey, 37% of those with home networks said they would like to use their PCs as media centers to control their entertainment systems, and 31% would use them to download pictures, video and music to their televisions.
Digital homes, of which home networks are a part, have a bad reputation. Most consumers in a January 2007 study byPenn, Schoen & Berland Associates andHill & Knowlton thought that digital homes were too expensive and too difficult to set up. The desire to get media from the PC to the living room is likely to help change that perception.
The fact is that WiFi and entertainment networks are likely to remain the main driver of digital home-related revenues.
The challenge for marketers is familiar: education. Making digital home and home networking components easy to set up and work together securely is one step. Communicating all of that to consumers is the next.
Now that your CDs are in your PC, how do you listen to them in the living room?
You need a home network.
When you set up your media, lighting and other controls for use by remote from any room, you won‘t be alone. Nearly a third of all US households will have an entertainment network by 2010, according to a July 2006 study byParks Associates.
New data fromHarris Interactive show that 39% of US adults already have a home network of some sort, although many of these are WiFi networks designed to let laptops access the Internet wirelessly on a shared household connection.
Now it‘s just a matter of sending media over those wireless connections, which is exactly what Apple wants to do with its soon-to-debut AppleTV device.
Besides widespread current home network usage, Harris also found that those who already have home networks want to improve them.
According to the Harris survey, 37% of those with home networks said they would like to use their PCs as media centers to control their entertainment systems, and 31% would use them to download pictures, video and music to their televisions.
Digital homes, of which home networks are a part, have a bad reputation. Most consumers in a January 2007 study byPenn, Schoen & Berland Associates andHill & Knowlton thought that digital homes were too expensive and too difficult to set up. The desire to get media from the PC to the living room is likely to help change that perception.
The fact is that WiFi and entertainment networks are likely to remain the main driver of digital home-related revenues.
The challenge for marketers is familiar: education. Making digital home and home networking components easy to set up and work together securely is one step. Communicating all of that to consumers is the next.
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