Mobile Phone As Home Computer

a product/business idea byPhilip Greenspun in September 2005What would you call a device that has a screen, a keyboard, storage for personal information such as contacts, email, documents, the ability to play audio and video files, some games, a spreadsheet program, and a communications capability? Sound like a personal computer? How about "mobile phone"?
A mobile phone has substantially all of the computing capabilities desired by a large fraction of the public. Why then would someone want to go to the trouble of installing and maintaining a personal computer (PC)? The PC has a larger keyboard and screen, a larger storage capacity, can play more sophisticated games, and has a faster communications capability.
This is a plan for building an appliance into which a mobile phone plugs and that extends the phone‘s capabilities without requiring the consumer to become a system administrator or be aware that he or she owns more than a phone. In the rest of this document we will call the new device "The Appliance".Dethroning the Mighty PC
At first glance it would seem difficult to make something better than the PC, a product so beloved by customers that more than 200 million are expected to be purchased worldwide in 2005, for a total cost of approximately $200 billion.
If you are an architect and want to run a computer-aided design program, the PC is great. If you are an electrical engineer and want to design circuits, a PC is great. If you are a filmmaker and want to edit video, a PC is great. For all of these customers it would be difficult indeed to supplant the PC. For a large segment of the market, however, the PC represents confusion, misery, and wasted hours.
The PC is a scaled-down circa 1965 mainframe. The hardware engineers have done a brilliant job in changing the way that the circuits are constructed. The software engineers, unfortunately, have presented today‘s consumer with much of the same complexity that professional programmers faced in 1965.
Consider as an example the mainframe file system. The mainframe had a hierarchical file system in which files were divided up into folders. This made it faster to find a particular file by name. The mainframe also had some fast memory, what we call "RAM" today, and some slow memory, which was and is called "disk". Programmers knew that they could work on data in RAM but that changes would be erased when the program ended or the computer restarted so they saved those changes permanently to files on disk.
What does a personal computer designed for a 65-year-old grandmother with no technical training demand her to know? All the same stuff! Grandma has to pick one and only one folder in which each file will reside. Grandma works on a document for awhile and, satisfied with her changes, quits the word processor. She is asked "Do you want to save these changes?" "Save them where?" she might wonder. And why weren‘t they already saved somewhere? The result of exposing this much complexity to grandma is that all of her files will be on her desktop and she still won‘t be able to find important documents without resorting to search.
Alan Cooper argued in his 1995 book About Face that the file system should be used by the operating system but hidden from the user. There should not be a "file" menu on the typical application. Joe User works on a document and closes the application when he is done. If he later wants to go back to an earlier version he asks "let me see what this document looked like a week ago" or "let me see what this document looked like when I said ‘call this Final Draft‘". The file system is still there, of course, but the interface is divorced from the implementation.
The PC industry, however, is seemingly unable to change. Nothing has been done to address the havoc wreaked on users except to build better desktop search tools for finding those lost files more quickly. You would think that the success of programs such as iTunes, MusicMatch, and Windows Media Player, which present a multi-categorized view of files in the underlying hierarchical file system, would inspire the authors of other PC programs but this seems not to have been the case.The Central Principle
As far as the consumer is aware, the only computer that he or she owns is the handheld mobile phone. The Appliance is a means of driving the phone from a full-size keyboard and display.
(As far as the engineers building The Appliance are concerned, the phone is the key that identifies the user and the phone is a USB flash drive for storing a working subset of documents and information. The Appliance itself is mostly a standard PC running a standard operating system plus a thin layer of custom software.)Evidence that it can work
Where is the evidence that there are a substantial number of consumers interested in a simpler way of computing? There are millions of Japanese consumers whose only home computing device is an iMode phone, providing them with text messaging, Web pages, and various social and commercial services. In the U.S. the best example of a successful simpler computing product is the Palm operating system. The Palm OS doesn‘t hassle the user with "Do you want to save this file?" and "Which application would you like to run today?" You open a document, edit it, and close it when you‘re done. If someone asks you "Which application did you use to edit that document?" you wouldn‘t be able to say. Microsoft Outlook is another good example of simplified computing. Within Outlook there are tasks, notes, emails, calendar items, and contacts. A user can edit any of these without really thinking about "now I am in the special application that I use for editing tasks". A user is not asked to confirm changes upon editing and then closing a note. Rather than being asked to create a folder hierarchy, a user can view notes by category, by creation date, or by "color". All of these ways of organizing notes are available simultaneously.Fundamental ways in which the phone/appliance is more powerful
The combination of the phone and Appliance is more powerful than a standard PC in some ways. The physical phone plus a PIN number serves as a secure key identifying the customer and a means of billing the customer. This is gradually being adopted in a lot of European countries and Japan as a payment method in shops, for vending machines, and in dealing with government. Someone engaged in online shopping with the phone/Appliance combo should not need to enter credit card data, shipping address, etc. every time he or she buys something. Similarly subscription services can be added to and dropped from the customer‘s phone bill without the customer having to remember additional username/password combinations.What must it do?
The combination of the phone/Appliance must be able to support the following activities: Web browsing, which includes email access via Hotmail and Gmail, and which includes on-demand streams of audio and video the ability to transfer recent and/or selected email messages to the phone itself continuation of the instant message sessions that are very likely already active on the phone alone shopping without constantly retyping address and payment information calendar and contacts (basically just using the big keyboard and screen to enter data more easily into the phone; the Appliance backs up these data but the phone has a complete set) word processing, spreadsheet digital photo organization, editing, printing, uploading to printing services, and publishing to the Web music collection storage, access to subscription music services such as Rhapsody and Yahoo Music, organizing the subset of music that will be available on the phone (podcast spoken-word streams can be considered "music") play a DVD movie on the big screen; would be ideal if portions of the movie could be transferred to the phone for later viewing burn an audio or MP3 CD with music play a video game sold on DVD and designed for a Windows machine (** this requirement could be relaxed on the assumption that a game-lover will own a separate Xbox or PlayStation **)
Most things on this list that a PC does can be supported via Web or Internet applications, e.g., if the user receives an email with an attachment in an unusual format the Appliance will automatically upload it to a Web-based service for conversion and display in a browser.The Hardware
The Appliance is a box containing the following stuff you might find in a standard PC
DVI output for LCD monitor USB ports for connecting the phone itself, a keyboard, a mouse, a printer, and other devices a DVD drive/burner for putting in games or movies to play, making backups to take off-site, and making music CDs a fast CPU two big hard drives, mirrored (RAID 1), and connected as easily-swapped cartridges sockets for digital camera memory cards, e.g., CF stuff you might not find in a standard PC
a 4-port Ethernet switch an 802.11 base station a DSL modem a cable modem
Aside from the cartridge-based hard drives, all of the hardware can be delivered in a standard mid-sized PC case and powered by a standard PC power supply. The networking extras can be accomplished via one or two plug-in PCI cards. The all-in manufacturing cost should be similar to that of a mid-range PC and therefore the total retail price of the Appliance should be around $350, without software (this is about what Dell charges for a Celeron-based PC without monitor). As explained later under "making money", however, a consumer‘s acquisition of the Appliance might be subsidized by the carrier.The Software
The Appliance runs a standard operating system such as GNU/Linux or Microsoft Windows, augmented by software to enable remote administration and integration with the telephone.
As with any standard mobile phone, all software is provided free by the carrier and kept up to date by the carrier in a way that is transparent to the customer. The customer pays a monthly bill for service.
All software is modified so that the File menu is removed and the customer is presented with the versioned multi-categorized view of documents envisioned by Alan Cooper. The need to incorporate a consistent document browser and email/messaging interface into every program implies a requirement that all software incorporated into the Appliance be open source.
For user interface consistency with the phone, the applications on the Appliance take their user interface conventions from the phone operating system. As of late 2005, the majority of smart phones run one of three operating systems: Palm, Symbian, and Windows Mobile. If a customer owns a Nokia Symbian phone, for example, the applications on the Appliance that he or she purchases should have an immediate familiarity with consistent color schemes and design.The Internet Connection
The phone has whatever communications capabilities a phone has these days. In the absence of alternatives the phone is used by The Appliance as its means of connecting to the Internet. As of 2005 this usually means a throughput of between 50 and 100 Kbps. If the customer wishes a higher-speed connection he plugs The Appliance into a phone line or cable TV coaxial cable. A dialog box comes up asking the customer if he is willing to add $30 per month (for example) to his existing communications bill. If so, The Appliance finishes configuring the connection to DSL or cable Internet. Note that in no case does the customer type a name or billing address into any form or set up The Appliance with this information. As far as he is concerned the mobile phone carrier already knows who he is, where he lives, and how to bill him.
Note that the kind of easy addition of DSL makes a lot of sense for carriers such as Verizon that own both mobile phone companies and offer high-speed home Internet connections.Services
Nearly all of the network-based services required by a consumer using a phone/Appliance combination already exist. There are several all-you-can-listen subscription music services, for example. There are dozens of internet-based backup services. There is no need for the maker of the Appliance or the carriers to reinvent or rebuild these services. All that is required is for the makers of the Appliance to pick a vendor in each category, negotiate a discounted price, and make sure that the client software from each vendor is modified so that the consumer does not see new interfaces and the consumer does not see new "manage my account" pages nor become aware that he or she has established a relationship with an additional company.Casual Encounters
Suppose that you visit your friend Bob. You have your phone in your pocket, you want to surf some password-protected sites on the Web, change some documents, maybe buy some stuff, and he happens to have an Appliance in his house. Instead of trying to get all of your work done with the phone‘s tiny screen and keyboard you plug your phone into Bob‘s Appliance. The software ensures that you get access to (a) Bob‘s high-speed Internet connection, (b) Bob‘s keyboard and display, and (c) Bob‘s fast CPU, but not access to Bob‘s personal files. The software ensures that as you surf the Web your bookmarks and saved passwords are available.
What if you‘re away from home and your houseguest Jenny wants to use "the machine"? She doesn‘t have your phone to plug into the Appliance and certainly does not have your PIN number. If you‘ve set up the Appliance to "allow guests to surf the Web" she can sit down at the keyboard and monitor and enjoy Internet access but not access to your personal files or information.Connection Sharing
If more than one person in a household has a phone and an Appliance, all of the Appliances ought to be able to share a single high-speed Internet connection. Hence the incorporation of an 802.11 transceiver in the Appliance. If multiple Appliances are present in the household they set up a secure mesh network and all transfer their Internet data via the same DSL or cable connection.
If someone shows up in the household with a laptop computer running a conventional operating system and wishes to use the Internet connection this can be authorized by the phone/Appliance owner. It is an open question as to the best way to do this. It might work if a dialog box could come up on the Appliance or phone with the MAC address of the laptop and asking for confirmation that it is okay to let this person have access.Backups
The most critical data are already backed up in virtue of a customer adopting the phone/Appliance combination. Contacts, calendar items, recent documents, etc., are all stored on both the phone and the Appliance.
Off-site backup can be accomplished in three ways. If it is connected via a high-speed Internet connection, The Appliance will offer the customer the option of a network backup service. For people with large photo and music collections we can sell a matched "offsite backup store". This is just a standard USB external hard drive pre-formatted and including a key that only a particular customer‘s Appliance will recognize. When the Appliance sees this matched offsite backup store it copies the contents of its internal hard drive onto the USB drive. (The key is necessary so that an evildoer can‘t simply walk into your house, plug in a hard drive, and get all of your private info. For additional protection the backup operation could be limited to times at which the phone is connected to The Appliance and a PIN number is entered.)
The third option for backup, and one that works with large photo and music collections, is to break the mirror and pull one of the disk cartridges out for storage in a remote location. A replacement disk cartridge is installed and the mirror reestablished.Service
Software upgrades will be handled seamlessly and remotely. A single disk drive failure is handled with a notification to the consumer that new data might be at risk and that a new hard drive is on its way in the mail. The consumer will follow instructions to replace the appropriate hard drive, which is in a cartridge with a single connector for power and data.
Hardware failures will be dealt with by the consumer who either brings the Appliance into a shop or who gets a replacement Appliance via overnight delivery. Failures are divided into "both disks" (very unlikely) versus "not both disks". If it is both disks that have failed the consumer will have to restore a fresh new Appliance from a USB backup drive. In the usual case, however, the consumer will pull the disk cartridges from the old Appliance and plug them into the new one, plug the phone in, and go back to whatever he or she was doing.Making Money
One of the great things about this business is that the carriers don‘t imagine that they can innovate by themselves. If you take a great idea to IBM or Microsoft their first reaction is "that sounds promising; we‘ll build it." The mobile phone companies such as Verizon and T-Mobile see themselves as helpless to do anything other than buy off-the-shelf hardware and software and plug it all together.
Because nearly every Appliance will generate a $200-600 per year DSL or cable modem revenue stream for the carrier, the carriers could afford to subsidize the purchase of Appliances much as they currently subsidize the purchase of mobile phones.
The company that produces the hardware spec and the software for the Appliance should be able to make money from carriers when consumers initially purchase the Appliance and from selling services such as Internet backup to Appliance owners.
As an acquisition the company behind the Appliance should be interesting to any firm unhappy about the fact that personal computing is frozen in the 1980s from a user interface point of view and that most of the profits go to one company (Microsoft). A handset maker would be a logical acquirer as would any company with a sophisticated engineering capability that has been reduced to making commodity PCs to run Windows (e.g., HP). An online services company such as Yahoo or Google might acquire the Appliance‘s creator in order to get a deeper foothold in subscription-based services. Finally, Microsoft itself might buy the company, if only to kill it with neglect, as they did with WebTV.
A mobile phone carrier would not be a logical acquirer because it would be too difficult for them to sell to other carriers and because continuing to improve the software and hardware would be beyond their corporate capabilities.Objection: Why not just plug the phone into a PC?
Why is this different from plugging the phone into a PC? Most consumers already own a USB-equipped Windows XP machine of some sort. Why not supply software that runs on top of their existing PC and performs the functions described above?
From an engineer‘s point of view, the Appliance is just a PC with built-in cable and DSL modems and a cartridge system for connecting disk drives. From a consumer‘s point of view, however, running software on top of an existing PC does not get them out of sysadmin and upgrade hell. The existing PC might not have mirrored disk drives. The existing PC might be infected with a virus. The existing PC might be running an older version of XP.
The deeper problems with using an existing or standard PC include the following: A standard PC offers multiple ways to do any given task, thus creating confusion (e.g., email can be sent from Outlook Express, Outlook, clicking right on a document, using a Web-based mail system such as Gmail or Hotmail) A standard PC needs to be told who are the users and what are their privileges. A standard PC needs to be told how to get to an Internet connection and it needs to be plugged into the Internet connection properly. A standard PC always has the potential for someone to come along and install performance-hogging software or otherwise compromise the system with configuration changes. A standardly configured home PC running standard programs cannot have all of its software updated remotely and without the owner‘s intervention.
Objection: Early adopters won‘t like it; late adopters won‘t trust it
Various attempts at doing simpler computing have foundered and one of the reasons may be that people who are willing to be early adopters of technology only want the greatest possible function. For example, in the mid-1990s various companies, including Oracle, decided that the world wanted a simple machine ("network computer") that only functioned as a Web browser. Applications would be provided from centralized servers. Consumers rejected this approach to computing and kept buying standard Windows PCs.
Why might the Appliance succeed where the network computer failed? A mobile phone in 2005 is a vastly more powerful device than a mobile phone in the 1990s. Web-based services are much more useful and pervasive than they were in the 1990s. Network computers were sold by new and unfamiliar companies. The Appliance will be sold by the consumer‘s existing mobile telephony provider, a company with whom he or she already has a relationship and from whom he or she already buys a new $200-400 device every two years (though much of this cost is hidden via the carrier‘s subsidy). The Appliance might also be subsidized by the carrier. Most importantly, the Appliance does not try to push everything back out onto the network. The Appliance stores a consumer‘s music library on a local hard disk, for example.
A deeper problem that is hinted at by the failure of the network computer is that the Appliance is a new technology and therefore must by definition be sold to early adopters. Early adopters are technophiles with the most tolerance for complexity and the most demand for function. An early adopter, for example, might object to the Appliance because it doesn‘t have a state-of-the-art video card. A typical consumer might not even know that a computer device has a video card or that there are differences among cards. However, the typical consumer, a "late adopter", might be wary of being the first among his acquaintances to buy a new type of device. The late adopters have been exposed to PCs for 30 years and think of PCs as a safe purchase even if they don‘t actually know how to use them.
Probably the best way to push through this problem is to make the Appliances free or very low cost with a service agreement, the same way that carriers have managed to sell hundreds of thousands of expensive smart phones.Text and photos (if any)copyright 2005 Philip Greenspun.