The Art of SEO 电子书下载 – 沸腾SEO
来源:百度文库 编辑:神马文学网 时间:2024/04/28 05:06:42
2009年10月底,世界4位SEO行业的牛人合作出版了一本SEO书: The Art of SEO,中文书名《SEO的艺术》,该书是由Eric Enge、Stephan Spencer、Rand Fishkin、JessieC.Stricchiola 这4位作者合著的。这本书提供了很多有价值的内容,是SEOer学习搜索引擎优化的最新资料。
Eric Enge – 是Stone Temple创始人,他的博客以访谈著称,有非常多的重要人物的访谈。
Stephan Spencer – 著名的SEO服务公司Netconcepts的BOSS,该公司的产品独树一帜。
Rand Fishkin – 是SEOMoz.ORG的创始人兼CEO,他的博客是SEOer必读的SEO博客,没听过他的大名,没访问过他的博客,那就是还没入行的SEOer。
Jessie C.Stricchiola – 一家洛杉矶SEO公司的女总裁。
The Art of SEO (SEO的艺术)在亚马逊网上书店有售,亚马逊卖$40.32(含运费),不算太贵,因为它和国外大学使用的每本几百美元的教材相比,算便宜的了。
想先睹为快的朋友,有惊喜了,本站奉上The Art of SEO电子书下载地址,不过是英文版的,想看中文版,也别着急,要等到翻译成中文,才能看上。
为了防止上述下载链接失效,本站还提供The Art ofSEO电子书的另一个下载网址:http://www.fitseo.cn/uploads/The Art of SEO.rar
附上本书的目录
Table of Contents
- Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce
- The Mission of Search Engines
- The Market Share of Search Engines
- The Human Goals of Searching
- Determining Searcher Intent: A Challenge for Both Marketers and Search Engines
- How People Search
- How Search Engines Drive Commerce on the Web
- Eye Tracking: How Users Scan Results Pages
- Click Tracking: How Users Click on Results, Natural Versus Paid
- Conclusion
- Chapter 2 Search Engine Basics
- Understanding Search Engine Results
- Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
- Determining Searcher Intent and Delivering Relevant, Fresh Content
- Analyzing Ranking Factors
- Using Advanced Search Techniques
- Vertical Search Engines
- Country-Specific Search Engines
- Conclusion
- Chapter 3 Determining Your SEO Objectives and Defining Your Site’s Audience
- Setting SEO Goals and Objectives
- Developing an SEO Plan Prior to Site Development
- Understanding Your Audience and Finding Your Niche
- SEO for Raw Traffic
- SEO for E-Commerce Sales
- SEO for Mindshare/Branding
- SEO for Lead Generation and Direct Marketing
- SEO for Reputation Management
- SEO for Ideological Influence
- Conclusion
- Chapter 4 First Stages of SEO
- The Major Elements of Planning
- Identifying the Site Development Process and Players
- Defining Your Site’s Information Architecture
- Auditing an Existing Site to Identify SEO Problems
- Identifying Current Server Statistics Software and Gaining Access
- Determining Top Competitors
- Assessing Historical Progress
- Benchmarking Current Indexing Status
- Benchmarking Current Rankings
- Benchmarking Current Traffic Sources and Volume
- Leveraging Business Assets for SEO
- Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis
- Conclusion
- Chapter 5 Keyword Research
- The Theory Behind Keyword Research
- Traditional Approaches: Domain Expertise, Site Content Analysis
- Keyword Research Tools
- Determining Keyword Value/Potential ROI
- Leveraging the Long Tail of Keyword Demand
- Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand
- Conclusion
- Chapter 6 Developing an SEO-Friendly Website
- Making Your Site Accessible to Search Engines
- Creating an Optimal Information Architecture
- Root Domains, Subdomains, and Microsites
- Optimization of Domain Names/URLs
- Keyword Targeting
- Content Optimization
- Duplicate Content Issues
- Controlling Content with Cookies and Session IDs
- Content Delivery and Search Spider Control
- Redirects
- Content Management System (CMS) Issues
- Optimizing Flash
- Best Practices for Multilanguage/Country Targeting
- Conclusion
- Chapter 7 Creating Link-Worthy Content and Link Marketing
- How Links Influence Search Engine Rankings
- Further Refining How Search Engines Judge Links
- The Psychology of Linking
- Types of Link Building
- Choosing the Right Link-Building Strategy
- More Approaches to Content-Based Link Acquisition
- Incentive-Based Link Marketing
- How Search Engines Fight Link Spam
- Social Networking for Links
- Conclusion
- Chapter 8 Optimizing for Vertical Search
- The Opportunities in Vertical Search
- Optimizing for Local Search
- Optimizing for Image Search
- Optimizing for Product Search
- Optimizing for News, Blog, and Feed Search
- Others: Mobile, Video/Multimedia Search
- Conclusion
- Chapter 9 Tracking Results and Measuring Success
- Why Measuring Success Is Essential to the SEO Process
- Measuring Search Traffic
- Tying SEO to Conversion and ROI
- Competitive and Diagnostic Search Metrics
- Key Performance Indicators for Long Tail SEO
- Conclusion
- Chapter 10 Domain Changes, Post-SEO Redesigns, and Troubleshooting
- The Basics of Moving Content
- Maintaining Search Engine Visibility During and After a Site Redesign
- Maintaining Search Engine Visibility During and After Domain Name Changes
- Changing Servers
- Hidden Content
- Spam Filtering and Penalties
- Content Theft
- Changing SEO Vendors or Staff Members
- Conclusion
- Chapter 11 Honing the Craft: SEO Research and Study
- SEO Research and Analysis
- Competitive Analysis
- Using Search-Engine-Supplied SEO Tools
- The SEO Industry on the Web
- Participation in Conferences and Organizations
- Conclusion
- Chapter 12 Build an In-House SEO Team, Outsource It, or Both?
- The Dynamics and Challenges of Using In-House Talent Versus Outsourcing
- Solutions for Small Organizations
- Working with Limited Resources/Budget
- Solutions for Large Organizations
- Hiring SEO Talent
- The Case for Working with an Outside Expert
- Selecting an SEO Firm/Consultant
- Mixing Outsourced SEO with In-House SEO Teams
- Building a Culture of SEO into Your Organization
- Conclusion
- Chapter 13 An Evolving Art Form: The Future of SEO
- The Ongoing Evolution of Search
- More Searchable Content and Content Types
- Search Becoming More Personalized and User-Influenced
- Increasing Importance of Local, Mobile, and Voice Recognition Search
- Increased Market Saturation and Competition
- SEO As an Enduring Art Form
- Conclusion
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