Alternative Advertising / Alternative Views
来源:百度文库 编辑:神马文学网 时间:2024/04/27 22:11:43
JULY 12, 2006
More ad "alternatives" than ever.
According to the new "Alternative Advertising & Marketing Outlook 2006" report fromPQ Media, US spending on alternative media strategies was up 16.4% in the first half of 2006 to reach an estimated $53.37 billion.
Furthermore, PQ Media estimates that spending on alternative media will accelerate in the second half of 2006, as segments like branded entertainment marketing and entertainment advertising generate higher growth. In fact, the firm estimates that overall alternative media spending will grow by 18.5% to $115.77 billion for full-year 2006.
The double-digit growth in 2006 follows a strong 2005, when total alternative media spending rose 18.8% to $97.66 billion.
"Brand marketers are accelerating the shift of media dollars away from conventional to newer media using digital technology to reach youth and influential demographics," said Patrick Quinn, president of PQ Media. "Advertisers stated that even though many alternative media tactics are still unproven, they hold strong promise for delivering better ROI, reaching target markets and engaging consumers."
The alternative advertising sector is forecast to grow 19.9% for full-year 2006, driven primarily by online advertising, while alternative marketing is expected to increase 17.6% for the year, fueled mainly by mobile and interactive marketing.
"It‘s worth noting that PQ Media measures online advertising using broader categories than most other researchers," said David Hallerman, an eMarketer Senior Analyst. "That helps explain why the firm‘s $17.55 billion estimate for 2005‘s online ad spend is about $5 billion more than, say, the Interactive Advertising Bureau‘s figure."
_xyz
More ad "alternatives" than ever.
According to the new "Alternative Advertising & Marketing Outlook 2006" report fromPQ Media, US spending on alternative media strategies was up 16.4% in the first half of 2006 to reach an estimated $53.37 billion.
Furthermore, PQ Media estimates that spending on alternative media will accelerate in the second half of 2006, as segments like branded entertainment marketing and entertainment advertising generate higher growth. In fact, the firm estimates that overall alternative media spending will grow by 18.5% to $115.77 billion for full-year 2006.
The double-digit growth in 2006 follows a strong 2005, when total alternative media spending rose 18.8% to $97.66 billion.
"Brand marketers are accelerating the shift of media dollars away from conventional to newer media using digital technology to reach youth and influential demographics," said Patrick Quinn, president of PQ Media. "Advertisers stated that even though many alternative media tactics are still unproven, they hold strong promise for delivering better ROI, reaching target markets and engaging consumers."
The alternative advertising sector is forecast to grow 19.9% for full-year 2006, driven primarily by online advertising, while alternative marketing is expected to increase 17.6% for the year, fueled mainly by mobile and interactive marketing.
"It‘s worth noting that PQ Media measures online advertising using broader categories than most other researchers," said David Hallerman, an eMarketer Senior Analyst. "That helps explain why the firm‘s $17.55 billion estimate for 2005‘s online ad spend is about $5 billion more than, say, the Interactive Advertising Bureau‘s figure."
_xyz
Alternative Advertising / Alternative Views
多媒体页面(Alternative Inline Elements)
多媒体页面(Alternative Inline Elements)
Neowin‘s Freeware Alternative List - Neowin.net
Top 100 Alternative Search Engines, February 2007
Top 100 Alternative Search Engines, March 2007
The Top 100 Alternative Search Engines, April 2007
What-alternative-data-sources-can-be-used-for-usability-evaluation
Louis Vuitton Replica Bags- Better Alternative for Budget Conscious Customers
Location-Based Advertising Technology “Running Ahead Of Demand
Library Views 圖書館觀點 :: UPenn library 提供 tagging 服務 :: March :: 2006
Library Views 圖書館觀點 :: 引用網頁的好幫手 - WebCite :: ...
Library Views 圖書館觀點 » 引用網頁的好幫手 - WebCite
Library Views 圖書館觀點 » 如何建立部落格社群
The rights that make us rich - Opinion: views...
Véronique Meignaud 描绘魔法的插画 1686 views
来自Cari Ann Wayman的生照片 11,470 views
直到世界灭亡 依然对爱渴望 121,590 views
书写/书签两用的现代鹅毛笔7,313views
HK calls on public's views on healthcare reform
How to Buy RSS Advertising - Part II: The Media Plan :: Pheedo
How to Buy RSS Advertising - Part I: Setting the Stage - Guest Blogger, Online Revenue News & Opinions Since 1998
Library Views 圖書館觀點 » [新書] Library 2.0 Initiatives in Academic Libraries
不使用views,如何自定义节点列表显示页面 | Drupal China