Social Media Smarts: An Introduction to the Social Web, Tools and Strategies Overview

This new course will teach you all you need to know to form ongoingconnections with your customers online — and keep ahead of thecompetition. There are so many ways to connect: blogging, socialnetworking, content sharing, and promotion. And it's easier than youthink! In two-days you’ll leave with cutting-edge skills for brandmonitoring and reputation management, to keep your name positive inevery social media channel. Through lively discussions and interactiveexercises, we’ll demystify social media marketing. You’ll masterpractical, real-world applications, and construct your own uniquesocial media strategy with input from our instructor — one of thebest-known practitioners in the social media world.

Benefits of Attending

Demystify social media and learn how to grow your business with the RIGHT social media strategy:

• Discover social media tools plus do’s and don’ts for social media marketing
• Learn the who, what, where, when and why of blogging and blog marketing
• Understand the mechanics measuring the social web including online reputation management
• Learn to leverage your digital assets for social media promotion including images, video & podcasts
• Explore how microblogging, social bookmarking and wikis can extend your reach online
• Pull together social media basics, tools and examples to develop a practical social media strategy

Who Should Attend

Social media implications are universal and impact the Fortune 1000 and small businesses

• Small business owners
• Senior executives
• Managers
• Front line marketers

Job Functions in:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why Should You Attend

Learn how to define social media, understand tools and practicalapplications for developing your own social media strategy. Live onlineexercise which will introduce you to practical applications of socialmedia tools.

Attendees will construct an outline of their own social media strategy which will be reviewed by the instructor.

Listed below are some of the topics that will be covered at this two- day seminar:

• Introduction to Social Media
• Marketing Socially: Creating and Promoting Blog Content
• Social ROI: Measuring Blogs and the Social Web
• Step Up to Social Networking
• Videos and Podcasts and Images Oh My!
• Social Roundup: Microblogging, Social Bookmarking and wikis

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminarquestionnaire which will help you determine pressing issues andprioritize your learning agenda. Email your questionnaire to yourexpert instructor(s) prior to the seminar. Make sure you bring yourcompleted questionnaire to the seminar and ensure your questions andconcerns are addressed.

• Seminar Leader(s)
• Seminar Outline
• Registration, Dates, Locations

Registration Rates

Registration rates are subject to change.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an importantrole in your direct marketing program. This seminar has something foreach of them. You’ll save $150 off each registration when you send two people, and $250 off each registrationwhen you send three or more to the same session. But the benefits aremuch greater than financial. You’ll return to the office ready toimmediately implement all you’ve learned. Contact DMA Customer Serviceat 212.790.1500 to receive your team discount.

4 Ways to Register

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment infull. From time to time, we change a date or location of a seminar. Ifwe need to change a date or location for any reason, you will becontacted. If you have not received confirmation of your attendancefrom DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you must cancel, please submit cancellations in writing to theDMA Customer Service Dept. Registrations canceled at least 5 daysbefore the event will be refunded 100%. Cancellations received lessthan 5 days before the event will not be refunded. Rather, theremaining balance will be held on account for a future DMA event within12 months of the cancellation. Please note that all account creditsmust be used within 1 year.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refundyour registration fee in full.* We can afford to make this offerbecause we know that this seminar will exceed your expectations.It's part of our commitment to providing you with the highest possiblequality in education and training.

_{*Requires written request within 30 days of the seminar.}