Website Check List (David Skyrme Associates)

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This website check list is a high-level check list of activities to include in your project plan. A successful web development requires attention to several strands of activity, an in particular the organization of information and changes in origanization and business processes. We have used the activities on this check-list as the starting input list of activities for several project plans for website development and as part of ourInternet strategic consulting. See also ourGood Web Guide.
Project Activities
Preparation and Planning Briefing Appraisal of existing web site, IT systems Confirmation of corporate and marketing objectives Budget indication Roles and Responsibilities Pilot Selection Initial timetable First draft web marketing plan.
Content development Overall look ‘n feel Standards and templates Information Architecture Navigation Paths Interactions Writing Page mark up Response forms / scripts Other special content.
Technical Server/ provider selection Mirror sites - if applicable Server software Domain registration Applications development Transaction and payment systems development e.g. catalogues, shopping baskets Supported browsers Development systems Management processes Technical standards.
Testing and Going Live Page quality check, validation Link testing Coherence consistency checking Security testing - password access etc. Transaction testing Complete testing off-line User testing Site uploading.
Marketing Marketing model - ads, referrals etc. The 7Ps - how are these addressed? Link negotiation Marketing ‘hooks‘ in each relevant page Response mechanisms Entries in search engines Off-line promotion Research and feedback Data Collection (e.g. web stats) and Analysis Revised marketing plan.
Sustenance Webmaster activities Content feedback Content updating programme Commissioning new content Supporting new facilities e.g. video plug-ins Link maintenance Update release planning.
Management Processes Overall project management - progress vs. plan Use liaison Legal and contractual e.g. copyrights Release / change control Performance measurement system Budgeting Ongoing roles and responsibilities Documentation Process Descriptions Extracting Lessons Periodic strategic audits and reviews.
Guidance
Each element may include lower level elements. A project plan should be drawn up with milestones, resources and dates. Development of the information architecture and agreeing quantity and quality of content are crucial elements in determining resources needed. A master plan may well include list of all pages and owners with dates for completion and independent testing. Developing a web presence or web-based services is not an ad-hoc activity, but needs careful planning and good project management