Reservation Systems - 7/1/2004 - HOTELS Magaz...

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 Working with non-automated merchant models is a lot of work, but they contribute a great deal of business to Wyndham. There are really only two third-party merchant model companies that we work with that are not connected through some other electronic source, Hotels.com and Expedia.com.

As far as finding a way to automate the process, we are taking steps to create a direct connection between our CRS and their booking engines. This process requires a major CRS upgrade, which we intend to have completed by August 2004. Shortly thereafter, we will begin development of an XML interface to these important travel partners. The best-case scenario would have us connected by first quarter of 2005.

There is an efficiency that we will garner from the interface. It will save each hotel at least a couple of hours per week whereby the directors of revenue management can reallocate their time to producing other revenue strategies for Wyndham. The real win in this for Wyndham, the third-party Web sites and especially our mutual customers, is that we will be merchandising rates and availability that are updated in real-time, making it easier for customers to do business with us.

Lisa Shields, E-distribution channel manager, Jurys Doyle Hotel Group, Dublin: