神马文学网Master of Science Strategic Product Design
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Strategic product designers help companies to initiate, create andintroduce strategically sound and commercially successful products andservices for clients and customers who live and act in an internationalcompetitive environment. The SPD master emphasizes the fuzzy front endof the new product development (NPD) process.
At this stage, students will learn how to choose a strategic productdirection based on insights from the external environment (marketanalysis, consumer and behaviour research, trends and future scenarios,governmental policies, and new technologies and materials) and thewishes and possibilities of the company (product strategy, brandidentity, mission/vision, resources). The translation of the chosenstrategic product direction into proposals for product concepts(including engineering and design guidelines) will also be of centralconcern.
In courses as Product Strategy & Brand Management, Context &Conceptualisation, New Product Commercialisation, Internationalisation,Consumer Research, Creative Facilitation, New Product Economics, and intwo Master Projects, students learn how to collect and synthesiseinformation on the internal and external environment, conceptualise andvisualise strategic product directions, develop product concepts forthe chosen strategic product direction, build the business case fordifferent product concepts, assess the fit of the product concept withthe brand identity, and forecast the market feasibility of the concepts.
Students with a Master in SPD are great candidates for jobs asstrategic designer, product/brand manager, NPD project leader,innovation consultant and design/brand consultant.
At this stage, students will learn how to choose a strategic productdirection based on insights from the external environment (marketanalysis, consumer and behaviour research, trends and future scenarios,governmental policies, and new technologies and materials) and thewishes and possibilities of the company (product strategy, brandidentity, mission/vision, resources). The translation of the chosenstrategic product direction into proposals for product concepts(including engineering and design guidelines) will also be of centralconcern.
In courses as Product Strategy & Brand Management, Context &Conceptualisation, New Product Commercialisation, Internationalisation,Consumer Research, Creative Facilitation, New Product Economics, and intwo Master Projects, students learn how to collect and synthesiseinformation on the internal and external environment, conceptualise andvisualise strategic product directions, develop product concepts forthe chosen strategic product direction, build the business case fordifferent product concepts, assess the fit of the product concept withthe brand identity, and forecast the market feasibility of the concepts.
Students with a Master in SPD are great candidates for jobs asstrategic designer, product/brand manager, NPD project leader,innovation consultant and design/brand consultant.
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