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Welcome to the Public Service Advertising Research Center, an online information library dedicated to public service advertising, brought to you byGoodwill Communications.
PSA Bibliography                                PSA News articles, monographs, evaluation tips and media placement techniques.

View or Listen to Current PSAs
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Broadcasters Cafe                                 Upcoming meetings, awards, FCC actions, and programming issues. How to develop cause marketing strategies for your station and the PSA Gallery.

Case Studies                                            Mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSA's and using A.C. Nielsen's electronic tracking system to evaluate PSA's.

Media Profile                                           Statistics, media trends, a glossary of media related terms, links to media associations and websites.

Getting help                                           Pull the pieces together with great resources and a producer's checklist for advertising.

Frequently Asked Questions                     A Listing of frequently asked questions concerning PSA's.
 
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